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P.A.M. (Perks And Mini)

P.A.M. (Perks And Mini) is a fashion and lifestyle label based in Paris, founded by husband and wife duo Misha Hollenbach and Shauna Toohey. Established in 2000 in Melbourne, Australia GAG has been stocking P.A.M since we opened our doors in 2004. 

 

P.A.M. (Perks And Mini) has a focus on collaboration at its core. "Perks" and "Mini" were Misha and Shauna's OG graffiti names and the brand grew from that. Recent collaborations include projects with Suicoke, Facetasm, Aries and CLOT, BIG LOVE and Jun Takahashi (Undercover). Previous noteworthy collaborations range from Adidas, Disney, Nike, Diemme, Carhartt WIP, Vans, Stussy and Camper, to artists Mike Kelly, Josh Smith, Barry McGee, Albert Oehlen, Cali Thornhill Dewitt and Peter Sutherland and Ed Templeton. 

 

Clothing is only the tip of the iceberg: The P.A.M. universeincorporates publishing, music, nightlife, art and even food. P.A.M. continues on a wave of success more recognised outside their own country, but brimming with an intelligence that doesn’t take itself seriously, but is pure genius. 

 

P.A.M. (Perks And Mini) is a fashion and lifestyle label based in Paris, founded by husband and wife duo Misha Hollenbach and Shauna Toohey. Established in 2000 in Melbourne, Australia GAG has been stocking P.A.M since we opened our doors in 2004. 

 

P.A.M. (Perks And Mini) has a focus on collaboration at its core. "Perks" and "Mini" were Misha and Shauna's OG graffiti names and the brand grew from that. Recent collaborations include projects with Suicoke, Facetasm, Aries and CLOT, BIG LOVE and Jun Takahashi (Undercover). Previous noteworthy collaborations range from Adidas, Disney, Nike, Diemme, Carhartt WIP, Vans, Stussy and Camper, to artists Mike Kelly, Josh Smith, Barry McGee, Albert Oehlen, Cali Thornhill Dewitt and Peter Sutherland and Ed Templeton. 

 

Clothing is only the tip of the iceberg: The P.A.M. universeincorporates publishing, music, nightlife, art and even food. P.A.M. continues on a wave of success more recognised outside their own country, but brimming with an intelligence that doesn’t take itself seriously, but is pure genius.