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New Balance New Balance is a company that has always fostered fans who sweat the details, and in their own iconoclastic way, are a mirror image of the brand they admire so much. Quiet, devoted, stubborn, polite and modestly confident, New Balance has never needed a megaphone to make itself heard.You'll find the latest sneaker releases from New Balance in-store or online at GAG, including Made in USA, Made in UK, 9060, 1906, 610 and more. Good As Gold is proud to be New Balance's key lifestyle st...