Hoka One One
Founded by Nicolas Mermoud and Jean-Luc Diard deep in The French Alps, the former Salomon employees wanted to create sneakers that made running on the most punishing terrains a whole lot easier. Gossip started to circulate on their new creation and suddenly all the French Alp runners were after a pair of the new sneakers. So Nicolas Mermoud and Jean-Luc Diard had no choice except to respond to the demand, and along came the commercial production of Hoka One One. Hoka’s are known for their famed midsole which has a ‘marshmallow’ softness that is twice the size of regular running shoe midsoles. Whether you’re a 5 am runner or a ‘quick trip to the dairy’ walker, Hokas are going to get you from A to B with style and extreme comfort.