Born in Seoul, South Korea, the clothing collective Andersson Bell sets itself apart by striking the perfect balance in opposites. With a distinctive Korean point of view, Andersson Bell re-interprets Scandinavian design principles to make something wholly new. Launched in 2014, the creative director drew inspiration from the cultural juxtaposition between Korean and Scandi culture, the name itself, a homage to that idea. ‘Andersson’, a common Swedish surname and ‘Bell’ a nod to the traditional Korean temple bell. Uniting clean lines, and silhouettes with eclectic prints and patterns, the minimal look is both elusive and straight forward. Reworking typical scandi styles, with new and exaggerated shapes each item from the brand is almost a wearable piece of art. We’re stoked to stock this new brand and mega proud to introduce it to you.